local seo services in new york
If you’re a small business owner, local seo services NYC can be one of the most helpful and important measures for increasing brand awareness, reaching new customers, and growing your business’ income.
It’s a common situation – you have an excellent product or service, yet face much difficulty finding the leads or sales required to really be profitable. You know what you’re offering is good and you know people need it but no matter how hard you try, you just can’t seem to connect with them and get the volume of business you’re looking for. You may have tried social media or local advertising, but the costs just don’t even out. There are many reasons you might find yourself in this position, and here are just a few of them:
- Your business doesn’t operate from a storefront
- You aren’t located in a high-traffic area where people will see your business
- Your competitors are getting all the business
- Your business is new (or relatively new)
- You don’t have the budget to pay for expensive ads and marketing campaigns
- Your current advertising methods are ineffective
- You’re not showing up in local search results and/or google maps
You could be struggling with several of the factors mentioned above, or even something entirely different. The point is, if you’re not doing local SEO you’ll have a very hard time reaching your business’ full potential.
What is Local SEO?
At its core, local SEO is still search engine optimization. It isn’t necessarily different from SEO in general, but it does require a different approach. When you own a small local business – whether it’s a storefront selling goods like a flower shop or a shoe store, or a service-based business like a window cleaning or lawn care service – you’re generally limited to customers who reside in, or commute within your general area. Your business literally relies on the local population, and the size of that audience will vary based on your business, the number of competitors you have, and whether you’re located in a city, suburban, or rural location. However, all of your potential customers share one thing in common – they’re all online (well, at least most of them are).
You see, a website can tell a story about your business that includes your products or services, any specialties you may offer, an interactive map, a complete description of how you operate, the types of payment you accept, your hours of operation, and so much more. The fact is, when people are seeking out a product or service locally, the vast majority of them go directly to the internet. If your website ranks highly on search engines, you’ll receive more exposure from local shoppers and residents. If you don’t appear within the first page of results, you’re most likely never going to get the traffic needed to improve your revenue and grow your business. Your website has two options – it can be there for people who ask about it, or, it can be your best sales person.
How is Local SEO Services NYC Different?
A quick google search for “Florist in Brooklyn” will yield instantaneous results. The businesses who appear on the first page are those who’ve properly optimized their sites. These sites are finely tuned for the term “Florist in Brooklyn”. On the other hand, you could try searching for “Flower Shops in Brooklyn”. While the second search will surely contain some of the same businesses from the first search, you’ll find that the results aren’t exactly the same. But why is that? After all, everyone knows that a flower shop and a florist are the same thing. But from the perspective of a search engine, there are fine details in local SEO that allow some businesses to rank higher than others depending on the terminology used during optimization.
So what does this all mean? It means that your small business is unique, and local SEO is how you can leverage the internet to put yourself directly in front of your target local audience.
Local SEO – just like all SEO – is dependent on utilizing the search terms people use when searching for the products or services you offer. However, the more precise you are in your optimization, the less competition you’ll have and the easier it becomes to attain high rankings for the search terms that are most relevant to your business.
Additionally, being local means that your location is important. This is where Google’s My Business (formerly known as Google Maps) comes into play. Having a robust and detailed business listing will also go a long way in helping your business be seen, and best of all, google doesn’t charge anything for this.
Get Started with Local SEO
For more information about local SEO services in New York and how you can grow your small business the right way, contact us today for a free, no-hassle consultation. We’ll take a look at your website and tell you what’s needed to help your small business become a leader in your neighborhood, city, county, or region.
If you’re tired of struggling to receive phone calls or get people coming through the door, implementing a local SEO campaign has the potential to make an impressive difference that can be scaled, maintained, and is sustainable for the long-term.
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