social media marketing New york
Social media has come a long way since its rollout nearly 20 years ago, when the craze all began with the introduction of the long-forgotten and now ancient Myspace platform. Fast forward to today and social media is not only a way for people to connect with each other, but also one of the most popular digital marketing channels in the world.
There are literally hundreds of different platforms, some which are used exclusively within niche industries or certain countries while others are much more generalized. Of course, there are clear leaders – such as the top three which everyone is familiar with (facebook, twitter and Instagram), and whom also boast immense numbers of global users and unparalleled popularity.
WHO NEEDS SOCIAL MEDIA MARKETING?
Social media marketing is leveraged by businesses of all types and sizes, in every industry imaginable. From posting basic content and imagery to reeling in customers with special offers and discount codes, social media marketing is only limited by your creativity and the ability to grow an audience.
If you need to expand your audience, improve your brand’s recognition, and spread the word about your products or services, social media is one of the fastest and most reliable ways to do it. However, if it’s not done correctly it can be less than successful and sometimes not much more than a simple waste of time. It’s important to understand the true benefits of each platform, how they may or may not benefit your business, and how each platform can be used to your advantage with a minimal expenditure and a maximum return on your investment.
The majority of platforms also offer an array of paid advertising options that present opportunities for explosive growth, but can also end up being a literal money pit that delivers no benefit whatsoever if there isn’t a solid strategy and planning behind your paid ad campaigns.
Another important part of social media marketing that shouldn’t be forgotten is the effect it has on SEO. If you’re running a SEO campaign, you might be surprised to know that major search engines are now considering your social media presence as a deciding factor in your website’s overall rankings. This alone is a good reason to be sure your business appears on the major platforms.
WHAT ARE THE BEST PLATFORMS FOR SOCIAL MEDIA MARKETING?
While Facebook, Instagram and twitter are the top 3 social media platforms used by businesses, YouTube also ranks very highly. Although it isn’t technically a social media site, YouTube integrates well with everything and generally plays an important role in social media marketing. A single viral video can bring in a massive influx of new customers and an unprecedented surge in product sales. Likewise, YouTube is one of the best ways to accomplish your video hosting, mainly due to the powerful flexibility for sharing, embedding, and posting videos to other sites and platforms.
LinkedIn, while more career oriented has also proven to be a useful marketing platform for certain businesses who fall into key categories such as recruitment companies, agency-based businesses, and services who cater to the needs and requirements of the aforementioned. In other words, anyone who can sell something to the general LinkedIn demographic of working professionals may have an opportunity to benefit there.
There are many options to choose from when it comes to selecting the perfect method for your business’ social media marketing, but the best results always come from a mix of several campaigns, each with their own specific initiative. For example, Facebook is always a solid choice due to the sheer number of users. Instagram is also huge and has grown so rapidly in recent years that it can hardly be ruled out and is a top-performer when used to reach certain audiences under the right circumstances.
While twitter is hardly a powerhouse for paid advertising, it holds its popularity for a good reason. The site has been known to be the start of some of the most viral social media posts of the decade, and for that reason alone is an invaluable tool for the right businesses.
Deciding which platforms are the best for your business depends on both your short-term and long-term goals, your ideal customer, and your budget. Social media marketing – like all kinds of marketing – is not a one-size-fits-all solution. An experienced and trusted social media marketing firm is your best option for ensuring that your efforts are well-planned, strategic, and have a high-probability for success.
GET STARTED WITH SOCIAL MEDIA MARKETING
If you’re ready to get started using social media to its full potential, you’ll need to get in touch with us today for a free consultation. We’re happy to discuss your needs, learn about your goals, and offer solutions that can help boost your business for the long-run. Start growing today so you can reap the results with each and every day that follows.
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